feat(website): reflect new features + 5-tier pricing

- Pricing: add the Starter tier (now Free·Starter·Pro·Business·Enterprise),
  fix currency ₺ (Turkish Lira) → Toman, and rewrite every plan's bullets to the
  agreed matrix (Free: 6 tables/30 orders/Koja/offline + watermark; Starter:
  watermark-removal/custom-styling/review-reply; Pro: CRM/reports/taxes/payroll/
  delivery/3 branches; Business: 3D + AI-3D + unlimited; Enterprise: API/white-label/
  SLA/24-7). 5-column responsive grid.
- Features: add two headliner cards that were missing — "Works offline" and
  "Get discovered on Koja". fa/en.

Website tsc + build clean.

src/Meezi.API/Models/Public/PublicDtos.cs

@@ -107,7 +107,8 @@ public record PublicMenuDto(
     string CafeName,
     string Slug,
     CafeThemeDto Theme,
-    IReadOnlyList<PublicMenuCategoryDto> Categories);
+    IReadOnlyList<PublicMenuCategoryDto> Categories,
+    bool ShowWatermark);
 
 public record GuestCreateOrderRequest(
     OrderType OrderType,

src/Meezi.API/Services/PublicService.cs

@@ -53,6 +53,7 @@ public class PublicService : IPublicService
     private readonly IBranchIdentityService _identity;
     private readonly IAbuseProtectionService _abuse;
     private readonly IHttpContextAccessor _http;
+    private readonly Meezi.Infrastructure.Services.Platform.IPlatformCatalogService _catalog;
 
     public PublicService(
         AppDbContext db,
@@ -62,7 +63,8 @@ public class PublicService : IPublicService
         IBranchMenuService branchMenu,
         IBranchIdentityService identity,
         IAbuseProtectionService abuse,
-        IHttpContextAccessor http)
+        IHttpContextAccessor http,
+        Meezi.Infrastructure.Services.Platform.IPlatformCatalogService catalog)
     {
         _db = db;
         _orders = orders;
@@ -72,8 +74,13 @@ public class PublicService : IPublicService
         _identity = identity;
         _abuse = abuse;
         _http = http;
+        _catalog = catalog;
     }
 
+    /// <summary>Free menus show a Meezi watermark; the `watermark_removed` feature (paid) hides it.</summary>
+    private async Task<bool> ShowWatermarkAsync(Cafe cafe, CancellationToken ct) =>
+        !await _catalog.IsFeatureEnabledForCafeAsync(cafe.Id, cafe.PlanTier, "watermark_removed", ct);
+
     public Task<IReadOnlyList<CafeDiscoverDto>> DiscoverAsync(
         DiscoverFilterParams filters,
         CancellationToken cancellationToken = default) =>
@@ -190,7 +197,8 @@ public class PublicService : IPublicService
             .Where(c => c.Items.Count > 0)
             .ToList();
 
-        return new PublicMenuDto(cafe.Id, cafe.Name, cafe.Slug, CafeThemeMapping.FromJson(cafe.ThemeJson), grouped);
+        return new PublicMenuDto(cafe.Id, cafe.Name, cafe.Slug, CafeThemeMapping.FromJson(cafe.ThemeJson), grouped,
+            await ShowWatermarkAsync(cafe, cancellationToken));
     }
 
     public async Task<(GuestOrderPlacedDto? Data, string? ErrorCode, string? ErrorMessage)> PlaceOrderAsync(
@@ -357,7 +365,8 @@ public class PublicService : IPublicService
             .OrderBy(c => categoryById.GetValueOrDefault(c.Id)?.SortOrder ?? 0)
             .ToList();
 
-        return new PublicMenuDto(cafe.Id, cafe.Name, cafe.Slug, CafeThemeMapping.FromJson(cafe.ThemeJson), grouped);
+        return new PublicMenuDto(cafe.Id, cafe.Name, cafe.Slug, CafeThemeMapping.FromJson(cafe.ThemeJson), grouped,
+            await ShowWatermarkAsync(cafe, cancellationToken));
     }
 
     public async Task<(GuestQrOrderPlacedDto? Data, string? ErrorCode, string? Message)> PlaceBranchGuestOrderAsync(

tests/Meezi.API.Tests/NoOpPlatformCatalogService.cs

@@ -0,0 +1,44 @@
+using Meezi.Core.Enums;
+using Meezi.Core.Platform;
+using Meezi.Infrastructure.Services.Platform;
+
+namespace Meezi.API.Tests;
+
+/// <summary>Test double: every feature enabled, unlimited limits. Keeps plan gating
+/// out of the way for service-level tests.</summary>
+internal sealed class NoOpPlatformCatalogService : IPlatformCatalogService
+{
+    public Task<IReadOnlyList<PlanDefinitionDto>> GetPlansAsync(CancellationToken ct = default) =>
+        Task.FromResult<IReadOnlyList<PlanDefinitionDto>>([]);
+
+    public Task<PlanDefinitionDto?> GetPlanAsync(PlanTier tier, CancellationToken ct = default) =>
+        Task.FromResult<PlanDefinitionDto?>(null);
+
+    public Task<PlanLimitsData> GetLimitsAsync(PlanTier tier, CancellationToken ct = default) =>
+        Task.FromResult(new PlanLimitsData());
+
+    public Task<decimal> GetMonthlyPriceTomanAsync(PlanTier tier, CancellationToken ct = default) =>
+        Task.FromResult(0m);
+
+    public Task<bool> IsBillableOnlineAsync(PlanTier tier, CancellationToken ct = default) =>
+        Task.FromResult(false);
+
+    public Task<IReadOnlyList<PlatformSettingDto>> GetSettingsAsync(CancellationToken ct = default) =>
+        Task.FromResult<IReadOnlyList<PlatformSettingDto>>([]);
+
+    public Task<string?> GetSettingAsync(string key, CancellationToken ct = default) =>
+        Task.FromResult<string?>(null);
+
+    public Task<IReadOnlyList<PlatformFeatureDto>> GetFeaturesAsync(CancellationToken ct = default) =>
+        Task.FromResult<IReadOnlyList<PlatformFeatureDto>>([]);
+
+    public Task<IReadOnlyDictionary<string, bool>> GetEffectiveFeaturesForCafeAsync(
+        string cafeId, PlanTier planTier, CancellationToken ct = default) =>
+        Task.FromResult<IReadOnlyDictionary<string, bool>>(new Dictionary<string, bool>());
+
+    public Task<bool> IsFeatureEnabledForCafeAsync(
+        string cafeId, PlanTier planTier, string featureKey, CancellationToken ct = default) =>
+        Task.FromResult(true);
+
+    public void InvalidateCache() { }
+}

tests/Meezi.API.Tests/QrMenuTests.cs

@@ -120,7 +120,7 @@ public class QrMenuTests
         var http = new HttpContextAccessor();
         var media = new NoOpMediaStorageService();
         var reviews = new ReviewService(db, abuse, http, media);
-        var publicSvc = new PublicService(db, orders, reviews, kds, branchMenu, identity, abuse, http);
+        var publicSvc = new PublicService(db, orders, reviews, kds, branchMenu, identity, abuse, http, new NoOpPlatformCatalogService());
 
         return (db, tables, publicSvc, cafeId, branchId, tableId, itemA, itemB, qrCode);
     }

web/dashboard/src/components/qr/qr-guest-menu.tsx

@@ -65,6 +65,7 @@ export function QrGuestMenu({ code }: QrGuestMenuProps) {
   const [tableOrders, setTableOrders] = useState<GuestOrderRef[]>([]);
   const [submitting, setSubmitting] = useState(false);
   const [menuTheme, setMenuTheme] = useState<CafeTheme | null>(null);
+  const [showWatermark, setShowWatermark] = useState(false);
   const [searchQuery, setSearchQuery] = useState("");
   const [view3dItem, setView3dItem] = useState<QrPublicMenuItem | null>(null);
   const [security, setSecurity] = useState<PublicSecurityConfig | null>(null);
@@ -111,6 +112,7 @@ export function QrGuestMenu({ code }: QrGuestMenuProps) {
         const cats = menu.categories ?? [];
         setCategories(cats);
         setMenuTheme(normalizeCafeTheme(menu.theme ?? undefined));
+        setShowWatermark(menu.showWatermark ?? false);
         setActiveCategory(QR_ALL_CATEGORY_ID);
         if (cats.length === 0) {
           setError(t("emptyMenu"));
@@ -565,6 +567,16 @@ export function QrGuestMenu({ code }: QrGuestMenuProps) {
             view3d: t("view3d"),
           }}
         />
+        {showWatermark ? (
+          <a
+            href="https://meezi.ir"
+            target="_blank"
+            rel="noopener noreferrer"
+            className="flex items-center justify-center gap-1 py-5 text-xs qr-muted opacity-70"
+          >
+            ساخته‌شده با <span className="font-bold">میزی</span>
+          </a>
+        ) : null}
       </div>
       {totalItems > 0 ? (
         <div className="pointer-events-none fixed inset-x-0 bottom-[3.25rem] z-40 mx-auto max-w-md px-3 pb-1">

web/dashboard/src/lib/api/qr-public.ts

@@ -53,6 +53,8 @@ export type QrPublicMenu = {
   slug: string;
   theme?: CafeTheme | null;
   categories: QrPublicMenuCategory[];
+  /** Free plan shows the Meezi watermark under the menu; paid plans hide it. */
+  showWatermark?: boolean;
 };
 
 export type QrCartLine = {

web/website/messages/en.json

@@ -73,7 +73,11 @@
     "inventory": "Inventory Management",
     "inventoryDesc": "Automatic ingredient tracking, low-stock alerts, and daily consumption reports.",
     "multiBranch": "Multi-Branch Management",
-    "multiBranchDesc": "Manage and compare all your branches from a single central dashboard."
+    "multiBranchDesc": "Manage and compare all your branches from a single central dashboard.",
+    "offline": "Works offline",
+    "offlineDesc": "Keep taking orders with no internet — everything syncs automatically when you reconnect.",
+    "koja": "Get discovered on Koja",
+    "kojaDesc": "Your cafe appears on the Koja discovery platform (koja.meezi.ir) to attract new customers."
   },
   "howItWorks": {
     "badge": "Easy Setup",
@@ -121,50 +125,60 @@
     "yearlyDiscount": "2 months free",
     "popular": "Most popular",
     "freeName": "Free",
-    "freePrice": "Free",
+    "freePrice": "0",
     "freePriceNote": "forever",
-    "freeDesc": "For small cafes just getting started.",
+    "freeDesc": "For small cafes getting started.",
-    "ctaFree": "Start for free",
+    "ctaFree": "Start free",
-    "f1": "1 branch",
+    "f1": "Full QR digital menu",
-    "f2": "Up to 50 orders/day",
+    "f2": "Up to 6 tables",
-    "f3": "QR digital menu",
+    "f3": "30 orders/day",
-    "f4": "Tables & reservations",
+    "f4": "Listed on Koja (koja.meezi.ir)",
-    "f5": "Basic dashboard",
+    "f5": "Offline mode + waiter app",
     "proName": "Pro",
-    "proPrice": "₺1,490,000",
+    "proPrice": "1,490,000 Toman",
     "proPriceNote": "/ month",
-    "proDesc": "For growing cafes that need professional features.",
+    "proDesc": "For growing cafes.",
     "ctaPro": "Get Pro",
-    "p1": "3 branches — unlimited orders",
+    "p1": "Everything in Starter",
-    "p2": "3 POS terminals",
+    "p2": "3 branches & 3 terminals",
-    "p3": "Full POS & kitchen KDS",
+    "p3": "CRM / loyalty",
     "p4": "Full analytics & reports",
-    "p5": "Tax system integration",
+    "p5": "Tax system",
-    "p6": "50 marketing SMS / month",
+    "p6": "Delivery integration",
-    "p7": "Phone support",
+    "p7": "Payroll management",
     "businessName": "Business",
-    "businessPrice": "₺3,490,000",
+    "businessPrice": "3,490,000 Toman",
     "businessPriceNote": "/ month",
-    "businessDesc": "For restaurants and multi-branch chains.",
+    "businessDesc": "For restaurants & chains.",
     "ctaBusiness": "Get Business",
-    "b1": "Unlimited branches — unlimited orders",
+    "b1": "Everything in Pro",
-    "b2": "Unlimited terminals",
+    "b2": "Unlimited branches",
-    "b3": "HR module & shift management",
+    "b3": "Unlimited terminals",
-    "b4": "Delivery platform integration",
+    "b4": "3D menu",
-    "b5": "200 marketing SMS / month",
+    "b5": "AI 3D model generation",
-    "b6": "Waiter mobile app",
+    "b6": "Advanced delivery integration",
     "b7": "Priority support",
     "enterpriseName": "Enterprise",
     "enterprisePrice": "Contact us",
     "enterprisePriceNote": "custom pricing",
-    "enterpriseDesc": "For large chains with specific needs.",
+    "enterpriseDesc": "For large chains.",
     "ctaEnterprise": "Contact us",
-    "e1": "Unlimited branches",
+    "e1": "Everything in Business",
     "e2": "Public API",
     "e3": "White-label branding",
-    "e4": "Trust badges",
+    "e4": "Custom SLA",
-    "e5": "Custom SLA",
+    "e5": "24/7 support",
-    "e6": "24/7 support"
+    "e6": "Dedicated manager",
+    "starterName": "Starter",
+    "starterPrice": "690,000 Toman",
+    "starterPriceNote": "/ month",
+    "starterDesc": "Remove the watermark & customize.",
+    "ctaStarter": "Get Starter",
+    "s1": "Everything in Free",
+    "s2": "Remove Meezi watermark",
+    "s3": "Custom menu styling",
+    "s4": "Reply to customer reviews",
+    "s5": "Up to 15 tables"
   },
   "faq": {
     "badge": "FAQ",

web/website/messages/fa.json

@@ -73,7 +73,11 @@
     "inventory": "مدیریت موجودی",
     "inventoryDesc": "کنترل خودکار مواد اولیه، هشدار کمبود موجودی و گزارش مصرف روزانه.",
     "multiBranch": "مدیریت چند شعبه",
-    "multiBranchDesc": "تمام شعبه‌هایتان را از یک داشبورد مرکزی مدیریت و مقایسه کنید."
+    "multiBranchDesc": "تمام شعبه‌هایتان را از یک داشبورد مرکزی مدیریت و مقایسه کنید.",
+    "offline": "کار بدون اینترنت",
+    "offlineDesc": "حتی با قطع اینترنت، ثبت سفارش و کار ادامه دارد و هنگام اتصال همه‌چیز همگام می‌شود.",
+    "koja": "نمایش در کجا",
+    "kojaDesc": "کافه شما در پلتفرم کشف «کجا» (koja.meezi.ir) دیده می‌شود و مشتری جدید جذب می‌کنید."
   },
   "howItWorks": {
     "badge": "شروع آسان",
@@ -113,58 +117,68 @@
     "t3Text": "با میزی می‌توانم همه ۴ شعبه‌ام را از یک جا مدیریت کنم. دیگر نیازی به گزارش جداگانه نیست."
   },
   "pricing": {
-    "badge": "قیمت‌گذاری",
+    "badge": "تعرفه‌ها",
-    "title": "برای هر مقیاسی یک پلن مناسب",
+    "title": "یک پلن برای هر مقیاس",
-    "subtitle": "بدون هزینه پنهان — دقیقاً همان چیزی که می‌بینید پرداخت می‌کنید.",
+    "subtitle": "بدون هزینه پنهان؛ دقیقاً همان چیزی که می‌بینید پرداخت می‌کنید.",
     "monthly": "ماهانه",
     "yearly": "سالانه",
     "yearlyDiscount": "۲ ماه رایگان",
-    "popular": "پرفروش",
+    "popular": "محبوب‌ترین",
     "freeName": "رایگان",
-    "freePrice": "رایگان",
+    "freePrice": "۰",
-    "freePriceNote": "برای همیشه",
+    "freePriceNote": "همیشه رایگان",
-    "freeDesc": "برای کافه‌های کوچک که می‌خواهند شروع کنند.",
+    "freeDesc": "برای شروع کافه‌های کوچک.",
     "ctaFree": "شروع رایگان",
-    "f1": "۱ شعبه",
+    "f1": "منوی دیجیتال QR کامل",
-    "f2": "تا ۵۰ سفارش در روز",
+    "f2": "تا ۶ میز",
-    "f3": "منوی دیجیتال QR",
+    "f3": "۳۰ سفارش در روز",
-    "f4": "میز و رزرو",
+    "f4": "نمایش در کجا (koja.meezi.ir)",
-    "f5": "داشبورد پایه",
+    "f5": "حالت آفلاین + اپ گارسون",
-    "proName": "پرو",
+    "proName": "حرفه‌ای",
-    "proPrice": "۱٬۴۹۰٬۰۰۰",
+    "proPrice": "۱٬۴۹۰٬۰۰۰ تومان",
-    "proPriceNote": "تومان / ماه",
+    "proPriceNote": "/ ماه",
-    "proDesc": "برای کافه‌های در حال رشد با نیاز به امکانات حرفه‌ای.",
+    "proDesc": "برای کافه‌های در حال رشد.",
-    "ctaPro": "خرید پرو",
+    "ctaPro": "انتخاب حرفه‌ای",
-    "p1": "۳ شعبه — سفارش نامحدود",
+    "p1": "همه امکانات پایه",
-    "p2": "۳ ترمینال صندوق",
+    "p2": "تا ۳ شعبه و ۳ پایانه",
-    "p3": "POS کامل و آشپزخانه KDS",
+    "p3": "باشگاه مشتریان (CRM)",
-    "p4": "گزارش‌های کامل و تحلیلی",
+    "p4": "گزارش‌ها و تحلیل کامل",
-    "p5": "سامانه مودیان (تاراز)",
+    "p5": "سیستم مالیات",
-    "p6": "۵۰ پیامک بازاریابی",
+    "p6": "اتصال به پلتفرم‌های پیک",
-    "p7": "پشتیبانی تلفنی",
+    "p7": "مدیریت حقوق و دستمزد",
-    "businessName": "بیزنس",
+    "businessName": "کسب‌وکار",
-    "businessPrice": "۳٬۴۹۰٬۰۰۰",
+    "businessPrice": "۳٬۴۹۰٬۰۰۰ تومان",
-    "businessPriceNote": "تومان / ماه",
+    "businessPriceNote": "/ ماه",
-    "businessDesc": "برای رستوران‌ها و زنجیره‌های چند شعبه‌ای.",
+    "businessDesc": "برای رستوران‌ها و زنجیره‌ها.",
-    "ctaBusiness": "خرید بیزنس",
+    "ctaBusiness": "انتخاب کسب‌وکار",
-    "b1": "شعبه نامحدود — سفارش نامحدود",
+    "b1": "همه امکانات حرفه‌ای",
-    "b2": "ترمینال نامحدود",
+    "b2": "شعب نامحدود",
-    "b3": "ماژول منابع انسانی و شیفت",
+    "b3": "پایانه نامحدود",
-    "b4": "یکپارچگی اسنپ‌فود / پیک",
+    "b4": "منوی سه‌بعدی",
-    "b5": "۲۰۰ پیامک بازاریابی",
+    "b5": "ساخت ۳D با هوش مصنوعی",
-    "b6": "اپ موبایل گارسون",
+    "b6": "اتصال پیک پیشرفته",
     "b7": "پشتیبانی اولویت‌دار",
     "enterpriseName": "سازمانی",
     "enterprisePrice": "تماس بگیرید",
-    "enterprisePriceNote": "قیمت سفارشی",
+    "enterprisePriceNote": "قیمت اختصاصی",
-    "enterpriseDesc": "برای زنجیره‌های بزرگ با نیازهای خاص.",
+    "enterpriseDesc": "برای زنجیره‌های بزرگ.",
     "ctaEnterprise": "تماس با ما",
-    "e1": "شعبه نامحدود",
+    "e1": "همه امکانات کسب‌وکار",
     "e2": "API عمومی",
     "e3": "برند اختصاصی (White-label)",
-    "e4": "نشان اعتبار",
+    "e4": "SLA اختصاصی",
-    "e5": "SLA اختصاصی",
+    "e5": "پشتیبانی ۲۴/۷",
-    "e6": "پشتیبانی ۲۴/۷"
+    "e6": "مدیر اختصاصی",
+    "starterName": "پایه",
+    "starterPrice": "۶۹۰٬۰۰۰ تومان",
+    "starterPriceNote": "/ ماه",
+    "starterDesc": "برای حذف واترمارک و شخصی‌سازی.",
+    "ctaStarter": "شروع پایه",
+    "s1": "همه امکانات رایگان",
+    "s2": "حذف واترمارک میزی از منو",
+    "s3": "طراحی اختصاصی منو",
+    "s4": "پاسخ به نظرات مشتریان",
+    "s5": "تا ۱۵ میز"
   },
   "faq": {
     "badge": "سوالات متداول",

web/website/src/components/sections/features.tsx

@@ -6,10 +6,14 @@ import {
   Users,
   Package,
   Building2,
+  WifiOff,
+  MapPin,
 } from "lucide-react";
 
 const FEATURES = [
   { icon: QrCode, key: "qrMenu", descKey: "qrMenuDesc", color: "bg-brand-50 text-brand-700" },
+  { icon: WifiOff, key: "offline", descKey: "offlineDesc", color: "bg-emerald-50 text-emerald-700" },
+  { icon: MapPin, key: "koja", descKey: "kojaDesc", color: "bg-sky-50 text-sky-700" },
   { icon: ShoppingCart, key: "pos", descKey: "posDesc", color: "bg-amber-50 text-amber-700" },
   { icon: BarChart3, key: "analytics", descKey: "analyticsDesc", color: "bg-blue-50 text-blue-700" },
   { icon: Users, key: "staff", descKey: "staffDesc", color: "bg-purple-50 text-purple-700" },

web/website/src/components/sections/pricing-section.tsx

@@ -39,11 +39,25 @@ export function PricingSection() {
       popular: false,
       variant: "outline",
     },
+    {
+      id: "starter",
+      name:      t("starterName"),
+      price:     yearly
+        ? (locale === "fa" ? "۵۷۵٬۰۰۰ تومان" : "575,000 Toman")
+        : t("starterPrice"),
+      priceNote: t("starterPriceNote"),
+      desc:      t("starterDesc"),
+      cta:       t("ctaStarter"),
+      href:      `${base}/demo`,
+      features:  [t("s1"), t("s2"), t("s3"), t("s4"), t("s5")],
+      popular: false,
+      variant: "outline",
+    },
     {
       id: "pro",
       name:      t("proName"),
       price:     yearly
-        ? (locale === "fa" ? "۱٬۲۴۲٬۰۰۰" : "₺1,242,000")
+        ? (locale === "fa" ? "۱٬۲۴۲٬۰۰۰ تومان" : "1,242,000 Toman")
         : t("proPrice"),
       priceNote: t("proPriceNote"),
       desc:      t("proDesc"),
@@ -57,7 +71,7 @@ export function PricingSection() {
       id: "business",
       name:      t("businessName"),
       price:     yearly
-        ? (locale === "fa" ? "۲٬۹۰۸٬۰۰۰" : "₺2,908,000")
+        ? (locale === "fa" ? "۲٬۹۰۸٬۰۰۰ تومان" : "2,908,000 Toman")
         : t("businessPrice"),
       priceNote: t("businessPriceNote"),
       desc:      t("businessDesc"),
@@ -120,8 +134,8 @@ export function PricingSection() {
           </div>
         </div>
 
-        {/* Plan cards — 4-column grid on xl, 2-col on md, 1-col on mobile */}
+        {/* Plan cards — 5 tiers: 5-col on xl, 3-col on lg, 2-col on md, 1-col on mobile */}
-        <div className="mt-12 grid gap-5 sm:grid-cols-2 xl:grid-cols-4">
+        <div className="mt-12 grid gap-4 sm:grid-cols-2 lg:grid-cols-3 xl:grid-cols-5">
           {plans.map((plan) => (
             <PlanCard key={plan.id} plan={plan} t={t} />
           ))}